What Is Digital Marketing
The days where your business advertising used to rely on yellow pages has gone. Your customers are now online and your business needs to be online too.
If you do not have enough idea about digital marketing which is also called online marketing or internet marketing, here is a basic introduction.
Digital Marketing is the promotion or marketing of products, services or brands through using digital technologies – the internet, mobile phones, social media, etc.
The first step and the most important step in your online presence is your company’s website. It should be:
- Attractive, informative, functional, and professional.
- Looks and perform well on mobile and tablet devices (Responsive).
- Use right keywords to help your potential customers find you through search engines like Google, Yahoo, Bing. (90% of internet users use Google, which runs over two million searches per minute, so you want your website to show up in search results when people are searching for your services or products).
Search Engine Optimization (SEO) is an ongoing effort due to its way of working where it refers to the techniques that support your website rank higher in search engine results pages (SERPs). In addition to keywords, search engines look for several elements including title tags, image tags, internal link structure, and inbound links (also known as backlinks). Search engines also look at website structure and website design, visitor behavior, and other external, off-site factors to control how highly ranked your website should be in their SERP. Search providers also change their algorithms on a regular basis.
You have to create a way to communicate with your potential customers through your website by using “Contact Us” form or any other method of collecting email addresses, and this will allow you to stay in touch with them also.
The first step in Email Marketing is building a list of potential customers who want to hear from you. Email marketing is a highly effective and low-cost way to promote your business. It helps you to get prospects to return to your website, “engage” with your content and respond to a “Call to Action” and email marketing also generates active leads and shortens your sales cycle.
Another way to reach your prospects is your presence on Social media. Sites like Facebook, Instagram, Twitter, and LinkedIn help your business to spread and perfect places to advertise and run promotions or contests. Moreover, you can target your ads in detail. Your online customers can share your content with their social networks to further your reach (Video and photo posts are most often shared). Your social media activities also play a part in your search engine ranking.
All of your digital channels should effort together to promote your digital marketing strategy and enhance your online presence.