Promoting the page primarily serves one purpose: to generate fans or followers. This is essential to keep the number of fans growing and establishing brand equity online.
Multiple online advertising options are available on Facebook to run specific campaigns. Based on the client’s objectives, the right mediums and Ad formats are selected, and Ads placed and monitored for maximum conversions.
On top of social media platforms such as Facebook and Instagram, other online advertising platforms such as Google, YouTube and other private websites can also be used, especially when it comes to the launching campaign.